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Home Credit India (HCIN), a local branch of the global consumer credit provider, on the occasion of Diwali launched its new brand campaign with the promise of – “Zindagi Hit”.
The campaign was launched with the aim of redefining the connection between the Home Credit brand and consumers in order to achieve their aspirations.
This campaign follows Home Credit India which completed 10 years in the Indian market as an RBI regulated NBFC consumer this year.
The brand campaign launched in the form of a Diwali campaign film symbolizes the brand’s reinvigorated mission “to empower people to live the life they want now” and to reposition Home Credit India as a catalyst for the fulfillment of wishes and aspirations to bring the joy and happiness that customers yearn for.
Mortgage, over its decade-long run in India, has found that consumers across all income groups have the same expectations of life. However, consumers in lower income categories often keep these expectations muted or on hold due to purchasing power constraints.
Therein lies the value of Home Credit India, which financially empowers underserved borrowers with easy and hassle-free loans that fulfill all wishes and aspirations.
Ashish Tiwari, Marketing Director at Home Credit India, said: “This year, as we complete a decade in India, we saw that it was the right time to bring the brand even closer to our customers. Based on the imbibed learnings, with the slogan ‘ZindagiHit’, we want to rejuvenate the meaning and connect the Home Credit brand with customers and potential loan seekers. Lending is an enabler for the right use cases and Home Credit strives to be the catalyst in people’s lives to help them make dreams and aspirations a reality. In this way, at Home Credit India, we work with our clients to enable them to do their #ZindagiHit.
The festive campaign is live on digital platforms, including Home Credit’s social networks such as Facebook, Instagram, Twitter, YouTube, LinkedIn and on the OTT MX Player platform.
Adding to the fervor of the festive season and in a bid to boost consumer sentiments, this Diwali, Home Credit India is doing #ZindagiHit for customers who are buying valued mobiles, consumer durables and home appliances. of at least Rs 20,000 at HC’s 50K+ PoS partner stores by giving 7.5% repayment on the loan amount, which will be directly debited to the bank account.
Home Credit India has also recently launched a campaign – #10SaalBemisal to celebrate its 10th anniversary. The campaign highlighted the brand’s decade-long journey in India and how it promoted financial inclusion by enabling credit penetration across the country, resulting in the introduction of services and borrower-centric products like Safe Pay (payment holiday, no prepayment penalty and insurance), Care 360 (a holistic health service protection product), Ujjwal EMI Card (the digital credit limit card preset), and more.